Our team

Meet the team

The people behind Packed Class, and how we got here.

The Charter Connect team
Dallan Wortham

Dallan Wortham

CEO/Founder

Shawn Wortham

Shawn Wortham

COO/Founder

Katie Yingling

Katie Yingling

Packed Class Liaison

Mario Gonzalez

Mario Gonzalez

Marketing Team Lead

Kylee Pearson

Kylee Pearson

Enrollment Marketing Specialist

Laura Mitch

Laura Mitch

Enrollment Marketing Specialist

Courtney Matis

Courtney Matis

Client Success Specialist

Jenna Dubois

Jenna Dubois

Client Success Specialist

Herberth Arriola

Herberth Arriola

Packed Class Developer

Olani Mertz

Olani Mertz

Enrollment Marketing Specialist

Mariela Medina Serrano

Mariela Medina Serrano

Packed Class Liaison

Katie Flynn

Katie Flynn

Packed Class Liaison

How we started...

In 2017, Dallan was introduced to the world of charter schools while working for a previous marketing agency when one of his clients was in fact a charter school. Fascinated by the professionalism of their program, he began to learn more about their faculty, facility and goals. He saw the good that could come from a charter school, especially one that was well funded.

Quickly, he discovered how successful his marketing techniques were when his client saw their waitlist grow while only spending a fraction of their marketing budget.

In 2021, Dallan decided to fully dedicate his marketing skills to the world of charter schools. To do so, he brought on his fighter pilot twin brother Shawn Wortham and an expert team of Google certified marketers to empower charter schools via data-driven marketing techniques. Together, they made Charter Connect to help grow charter schools the right way.

Packed Class grew out of that work: the enrollment software our team built for the charter schools we serve, so families can apply without the paperwork and no applicant slips through the cracks.

Today, we are proud of our growing team of expert digital marketers who focus 100% on growing charter schools nationwide. We hope to assist you in growing your school's enrollment!

Life on the team

Yearly retreats

Each year, we spend a week together to reflect on the team that were striving to become. We discuss how to better improve our software and services. We are an inspired group of talented individuals that are seeking for constant self improvement and awareness.

We believe that by better understanding ourselves, that we can deliver an unprecedented service to the schools that we support with enrollment marketing.

The Charter Connect team at the Phoenix retreat
Phoenix · 2023 · Our first Charter Connect retreat
The Charter Connect team hiking in Zion National Park
Zion National Park · 2024 · Our second retreat

Dominican Republic · 2025

Our 2025 retreat was held in the Dominican Republic, where we studied Leadership & Self-Deception and The Four Agreements.

The Charter Connect team at the Dominican Republic retreat
Dominican Republic
Charter Connect team selfie in the Dominican Republic
Dominican Republic

Great Smoky Mountains · 2026

Our 2026 retreat took the team to the Great Smoky Mountains, where we studied the Noble Eightfold Path and the book Essentialism.

The Charter Connect team around a fire pit overlooking the Smoky Mountains
Great Smoky Mountains · 2026